Ingredients: Strawberries* (60%), apple juice concentrate*, apple purée*, gelling agent: pectin, acidity regulator: citric acid. *organically grown.
Contains naturally occurring sugars.
The full delicious flavour of the finest organic Strawberry and concentrated fruit juice, brought to you by our innovative producer.
New improved recipe
High fruit content
No refined sugar
Why they cannot be called jams
Jams are required by law to have a minimum overall sugar content, so when fruit juice is used as an ingredient, instead of sugar, the overall sugar content (and the calories) are reduced. Thus the term 'jam' can no longer be used.